The information of note seems to be:
We think players should have the opportunity to spend money on items that provide visual distinction and offer more ways to express themselves.
They should also be able to spend money on account services and on time-saving convenience items.
This begs the question what a time saving convenience, enhanced xp boost perhaps? In Lord of the Rings Online’s Cash Shop Turbine sells advantages to players. Is this the way GW2 will go?
gems are the currency that’s bought and used to purchase microtransactions.
If you want something, whether it’s an in-game item or a microtransaction, you ultimately have two ways to get it: you can play to earn gold or you can use money to buy gems. We think that’s important, because it lets more players participate on a level playing field, whether they use their free time or their disposable income to do it.
MMO veterans will note the similarities of our system to EVE Online’s PLEX system.