Aion and hype.

Interesting thoughts here.

A taster.

WAR had a ton of hype before launch. Probably more hype than any game I have seen before. It worked, as evidenced by the fact that they sold nearly a million copies of the game. Looking back on the pre-release hype, however, reveals that much of it was generated by Mythic. Paul Barnett and the rest of Mythic did a masterful job of building hype. Video Podcasts, developer interviews, convention booths and Mythic’s regular visiting of any WAR forum, all contributed to an amount of hype unknown before WAR. The Internet was covered in WAR information and hype and we all fell for it; hook, line and sinker. Of course, after the game was released, we found that most of the hype was just that; HYPE.